Professor: Massimiliano Nuccio
Your master’s thesis could be, for example, the organization of an international tour of a contemporary opera, the creation of a firm that handles international logistics for jazz festivals, the study of regulations in different countries related to the coproduction of a film with multiple partners, the creation of a virtual museum of Indian art that builds on the collections of many museums, or a business plan to have a story narrated across different media — what is called “transmedia storytelling” or “multiplatform narrative.” The analysis must include markets in more than one country. We expect that students’ master’s thesis project will evolve during the program, and possibly change from their initial intention.
Here are some examples of thesis that have been written by students:
- Adopting New Models of Culture Management Education in Latvia by Laura Adlers.
This thesis examines the evolution of arts management education in a post-socialist country and how successful arts management programs in North America might be introduced and adapted in Latvia and similar countries.
- The Live-Broadcasting in Cinemas and Theatre-On-Demand Models: A Comparative Study by Marie Bobin.
To understand how leading theatrical companies and producers are creating, delivering and capturing value through cinema broadcasting and on-demand initiatives in unique and sustainable ways, the thesis deconstructs and compares two of the most successful examples to date: the UK National Theatre’s NT Live series for live-broadcasting and Digital Theatre’s online platform. Using Alexander Osterwalder’s business model canvas as a framework it ascertains the cause and effect relationships within these models, as well as identify best practices within each respective scheme.
- The Digital Transformation of Museum Membership Schemes. International Case Study by Frances Craven.
This thesis presents two cases that identify the challenges that museums have and may experience during the transformation of membership schemes and discuss the potential a subscription model may bring to museums which require alternative revenue sources.
- Architecture as a Method of Cultural Diplomacy: Design Excellence and the U.S. State Department’s New Strategy for Diplomacy Abroad by Christine Jaworski.
The thesis explores the use of architecture and design as a means of enhancing international relations. Using this research, suggestions are made for a new embassy building in Ankara, Turkey, an increasingly important relation for the United States.
- The role of cultural knowledge in the case Riva1920 by Alvaro Martinez.
Focusing on the case Riva 1920, a company that holds the Museo del Legno and operates under especial training tactics and traditional values, this paper asks how a library, an archive, or a museum can be useful business units for an industrial organization.
- How can artists develop successful careers in the music industry? by Monica Munoz.
This thesis is an overview in mayor topics of the music business; networking, record labels and type of deals, DIY strategies, music consumption trends, digital technologies, copyright and publishing. Following an artist point of view, the purpose is to acquire the knowledge and tools necessary to achieve own career goals.
- A Fashion Capital Without a Home by Amanda Vojvodin.
Through interviews with fashion scholars, City of Milan artistic manager and Camera Nazionale della Moda Italiana director, this thesis focused on the fashion capital of Italy, Milan, and answering the question why it does not have a fashion museum similar to those found in London or New York. Conclusion and recommendations were presented as a business plan for the creation of Il Museo Internazionale della Moda.
- The “Going Out Strategy” – Kunqu’s preservation and innovation in the context of global cultural exchanges by Jiatian Wang.
The thesis analyses new phenomena of Kun opera in modern context of cultural exchanges, accentuating its opportunities and challenges. It gives a few suggestions on the promotion of the art of Kunqu in future cross-cultural communications.
- From Cannes to Cat Videos: How the Milano Film Festival Sustains Itself Using Digital Strategies by John Wells.
Film festivals are one of the fastest growing industries in the arts and culture sector. But despite this rapid growth, many struggle to survive and sustain themselves. In order to understand how and why certain festivals thrive and others fail, one must consider how different festivals fulfill different agendas and appease different stakeholders. One must also take into account the growing trends in digital strategies that festivals are adopting in order to expand their audience base. The objective of this research is to explore the spectrum of the film festival circuit in order to understand how sustainability is achieved, specifically in the context of the use of these digital strategies. Through a case study of the Milano Film Festival, different factors of sustainability will be examined, and these factors will then be compared with two other festivals with vastly different stakeholders.