The MMIAM JOURNEY

Welcome to The MMIAM Journey, a blog about the Master of Management in International Arts Management program. Every month, we will share the academic and personal experiences of MMIAM alumni and interview members of our International Advisory Committee and faculty about their projects, research and perspectives. As an added bonus, we will publish a summary of a research article or company profile from HEC’s International Journal of Arts Management. We hope you enjoy learning more about our unique program and reading about the challenges and trends we are seeing in the field of arts management around the world today.

Laura Adlers, Editor

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Welcome to The MMIAM Journey : Shining a Spotlight on the Business of the Arts

by Laura Adlers, M.M., Editor. Throughout my career as an arts manager I have been asked: “But, what exactly is an arts manager? What do you do for a living?” Arts managers are producers of cultural events and managers of cultural products of various disciplines. They manage small to mid-sized ...
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Combining technology and the arts: In conversation with Robert O’Brien, General Manager of Hammerstep’s Indigo Grey project

Robert O’Brien graduated from the third cohort of the MMIAM program in 2016. He has been involved in arts management since high school and already had valuable professional experience before applying for the MMIAM program, serving on arts boards, performing as an actor and singer, and working as a general manager of several arts organizations. In a recent interview with the Connecticut native, we discussed his experience in the MMIAM program and where his career in arts management has taken ...
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/ Blog, Interview, Portrait
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Breaking Down the Fourth Wall in Arts Management: The Implications of Engaging Users in Decision-Making (Abridged)

by Leila Jancovich UNESCO defines three types of participation in culture: reception, through attendance at performances and exhibitions; production, through amateur engagement in creative practice; and interaction, through some form of dialogue, often digital, between the arts organization and the participant (Morrone, 2006). Arts management strategies can address all these areas. But what much of the literature shares is an assumption that the deficit lies with the non-participant, in terms of either understanding or opportunities to engage. Strategies to increase ...
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/ Blog, Research Article
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Building a lasting legacy and the future of arts leadership in Canada: In conversation with Peter Herrndorf, President and CEO of the National Arts Centre

Peter Herrndorf is often called the “godfather of Canadian arts,” and given his remarkable career and groundbreaking accomplishments as President and CEO of the National Arts Centre (NAC) for nearly twenty years, it is easy to understand why. Peter is also a member of the MMIAM International Advisory Committee. He will be leaving the NAC at the end of May to pursue exciting new opportunities in Toronto. Laura Adlers had the pleasure of meeting with Peter recently to talk about ...
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/ Blog, Interview
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Facilitating professional development for arts managers in Alberta: In conversation with Derek Stevenson, Arts Leadership Manager at The Rozsa Foundation

Derek Stevenson graduated from the second cohort of the MMIAM program in 2015.  He entered the program with a B.A. in theatre and a B.Mgt. in finance from the University of Lethbridge (Alberta, Canada). He was the Artistic Director and General Manager of TheatreXtra, the university’s student-run theatre company. After graduation, he worked for the Allied Arts Council of Lethbridge as a Marketing and Communications Coordinator and later as the Assistant to the Executive Director. We caught up with him ...
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/ Blog, Interview, Portrait
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Value Creation by and Evaluation of US Arts Incubators (Abridged)

By Linda Essig Until recently – either within the business discipline of entrepreneurship studies or across the disciplines of arts and cultural policy or community development – there has been little research on arts incubators, their strategic goals, their forms and funding models, or their evaluation methods. A review of extant research suggests that arts incubators play a role in early-stage development of arts-based enterprises and arts organizations as well as capacity-building for individual artists (Essig 2014; Gerl 2000). Arts ...
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/ Blog, Innovation, Research Article
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Developing Museum Audiences: Interview with Morgan Marks, Associate Director of Outreach at the Cheyenne Frontier Days™ Old West Museum

Morgan Marks (2014) is a graduate of the MMIAM program’s first cohort. As an undergraduate student, she completed a combined Bachelor of Science in Business Economics and Bachelor of Arts in Spanish. Morgan saw graduate studies in international arts management as a unique way to combine her business background with her passion for the arts. Laura Adlers recently caught up with her in Cheyenne, Wyoming to see where her career path has led since graduating from the MMIAM program. Where ...
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/ Blog, Interview, Portrait
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Adaptability, Understanding the International Arts Market Key to Success for International Arts Managers: In Conversation with MMIAM Professor Kathleen Gallagher

Kathleen Gallagher is Assistant Professor at Southern Methodist University’s Meadows School of the Arts. Her interest in cultural policy, the arts and nonprofit management derive from an education which includes a B.A. in Art and Architectural Histories, an M.B.A. with emphases on marketing and arts management, an M.A. in Modern Art Connoisseurship and the History of the Art Market, and a Ph.D. in Public Affairs.  She is also a certified appraiser of fine arts.  Kathleen has been teaching in the ...
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/ Blog, Interview
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Consumer Perceptions of Arts Organizations’ Strategies for Responding to Online Reviews (Abridged)

by Jennifer Wiggins, Chanho Song, Dharti Trivedi, Stephen B. Preece The shift towards Web-based communication has fundamentally changed the role of critical reviews in consumers’ decisions concerning attendance at arts events. In addition to professional critics, amateur critics and audience members are now influencing consumer decision-making (Bronner and de Hoog 2010). Consumers are reading and posting reviews before and after attending events (Kerrigan and Yalkin 2009), and the reach of online reviews extends far beyond that of reviews in newspapers ...
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/ Blog, Research Article
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Bringing the Business of the Arts Back to Bogotá: Interview with Daniela Alzate, Marketing Advisor to Teatro Colon

Daniela Alzate (2014) is a graduate of the MMIAM program’s first cohort.  She completed undergraduate studies in piano performance in 2012 and was working as a piano teacher in a music academy in Bogotá, Colombia when she decided to apply to the MMIAM program. We asked her what influenced her decision to pursue graduate studies in international arts management and talked about where her studies have led her in her professional life. What was your experience in arts management prior ...
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/ Blog, Interview, Portrait
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Giving arts managers an edge in the international market: In conversation with François Colbert, Co-Director of the MMIAM

François Colbert holds the Carmelle and Rémi Marcoux Chair in Arts Management at HEC Montréal and the UNESCO Chair in Cultural Management. He is also the Co-Director of the Master of Management in International Arts Management program.  Laura Adlers met with François recently via Skype and asked him how this program, now in its fifth year, is different from other arts management programs. What is it about the MMIAM program that differentiates it from any other arts management graduate ...
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/ Blog, Interview