The MMIAM JOURNEY

Welcome to The MMIAM Journey, a blog about the Master of Management in International Arts Management program. Every month, we will share the academic and personal experiences of MMIAM alumni and interview members of our International Advisory Committee and faculty about their projects, research and perspectives. As an added bonus, we will publish a summary of a research article or company profile from HEC’s International Journal of Arts Management. We hope you enjoy learning more about our unique program and reading about the challenges and trends we are seeing in the field of arts management around the world today.

Laura Adlers, Editor

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Welcome to The MMIAM Journey : Shining a Spotlight on the Business of the Arts

by Laura Adlers, M.M., Editor. Throughout my career as an arts manager I have been asked: “But, what exactly is an arts manager? What do you do for a living?” Arts managers are producers of cultural events and managers of cultural products of various disciplines. They manage small to mid-sized ...
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Portrait of a Star: National Gallery of Victoria (Abridged)

by Ruth Rentschler, Kerrie Bridson, and Jody Evans The full article can be downloaded from the International Journal of Arts Management, Volume 13, Number 2 – Winter 2011. The National Gallery of Victoria (NGV) in Melbourne, Australia, is a “star” art museum whose mission is to illuminate life by collecting and presenting great art. “Star” museums are characterized as providing a total visitor experience as funded entities that make a difference by attracting tourists and local visitors to the city ...
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/ Blog, Portrait
Photo credit: Pin Lim.

Transitioning from centre stage to behind the scenes: An interview with Shayna Schlosberg, Managing Director of The Catastrophic Theatre in Houston, Texas

Shayna Schlosberg was a professional actor in the United States before deciding to pursue graduate studies in international arts management. She graduated from the MMIAM program in 2014 and is now the Managing Director of The Catastrophic Theatre in Houston, Texas. What made her decide to make this career change and how did her studies help her in her current position? What made you decide to make the career change from artist to arts manager? Admittedly I had very little ...
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/ Blog, Portrait
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An international approach to training the next generation of arts managers – In conversation with Alex Turrini, SDA Bocconi

Alex Turrini is a member of the MMIAM Program Committee, in addition to being former Director of the Master in Arts Management and Administration (MAMA) at SDA Bocconi in Milan. Alex has been instrumental in developing the academic program for the MMIAM program in Milan.  We asked him to talk a bit about the focus of study at SDA Bocconi, the final phase of the MMIAM year. SDA Bocconi in Milan is the third and final phase of the MMIAM ...
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/ Blog, Interview
Sophie Galaise (photo: Daniel Aulsebrook)

Innovation and International Best Practices Key to Success of Australian Orchestras

Sophie Galaise, who is also a member of the MMIAM International Advisory Committee, joined the Melbourne Symphony Orchestra as its first female Managing Director in April 2016. She is renowned for her extensive experience working with orchestras, not only at the executive level, but also as a professional musician and musicologist.  Laura Adlers met with Sophie via Skype to discuss the business of managing professional orchestras in different parts of the world. Does being a professional musician make you a ...
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/ Blog, Portrait
In addition to his work at the theatre, John stays active creatively as an independent filmmaker. Check out his latest work at facebook.com/islethemovie

Personal and professional transformation lead MMIAM graduate to new career path in Hawaii

John Wells was an arts educator at a high school in Los Angeles, and a freelance script supervisor at the Colony Theatre in Burbank, California before joining the second cohort of the MMIAM program.  He graduated in 2015 and is now the Operations Coordinator at the Kennedy Theatre at the University of Hawaii at Manoa in addition to working as an independent filmmaker.  As someone coming from a teaching background, why was he drawn to this graduate program? Laura Adlers ...
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/ Blog, Portrait
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The Impact of Service Elements on the Artistic Experience: The Case of Classical Music Concerts (Abridged)

By Antonella Carù, Bernard Cova A trend in the field of marketing is to analyze consumers’ growing preference for being immersed in a thematic setting instead of being offered a finished product.[1] [2] [3] [4] Above and beyond this particular concept, today’s marketing is being driven by a host of new theoretical constructs ranging from experiential marketing[5] [6] to the idea that immersion can be used as a way of designing consumers’ extraordinary experiences.[7] If there is one type of ...
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/ Blog, Research Article
The Nutcracker.

Audacious New Moves Open Les Grands Ballets’ Season

Alain Dancyger is the Executive Director of Les Grands Ballets Canadiens and a member of the MMIAM International Advisory Committee. In 2017, Alain, his team and his partners (Agora de la danse, Tangente and l’École de danse contemporaine de Montréal) realized the dream of creating “Espace danse”, an extraordinary international centre for dance in the heart of Montréal’s cultural district. What was the driving force behind Dancyger’s ambitious plans for Les Grands Ballets? There is a trend in the cultural ...
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/ Blog, Innovation
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Subscribers’ Overall Evaluation of a Multi-experience Cultural Service, Tolerance for Disappointment, and Sustainable Loyalty (Abridged)

by Zakia Obaidalahe, Francis Salerno, François Colbert. Both the core product and the peripheral services can trigger emotions in audience members[i]. Indeed, consumers who experience a positive emotion while attending a concert are likely to recommend the orchestra, while negative emotions tend to produce the opposite effect. The consumer’s satisfaction can be seen in terms of a chain of events composed of the following elements: Event, Emotions, Trust, Value, Involvement, Satisfaction, Repurchase Intentions, Word-of-Mouth and Recommendation (Figure 1). A ...
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/ Blog, Research Article
Rose Theatre in Brampton. Photo: John Ryan.

From Buddies to Brampton: Managing Cultural Policy and Planning in One of Canada’s Fastest Growing Cities

Brendan Healy was Artistic Director of the world-renowned Buddies in Bad Times Theatre in Toronto for seven seasons. He graduated from the MMIAM program in 2016 and is now the Artistic Director of Performing Arts for the City of Brampton.  What motivated him to pursue the MMIAM program and how has his career path changed as a result? Laura Adlers caught up with Brendan in Brampton to find out more. Why did you decide to pursue graduate studies in ...
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/ Blog, Portrait