The MMIAM JOURNEY

Welcome to The MMIAM Journey, a blog about the Master of Management in International Arts Management program. Every month, we will share the academic and personal experiences of MMIAM alumni and interview members of our International Advisory Committee and faculty about their projects, research and perspectives. As an added bonus, we will publish a summary of a research article or company profile from HEC’s International Journal of Arts Management. We hope you enjoy learning more about our unique program and reading about the challenges and trends we are seeing in the field of arts management around the world today.

Laura Adlers, Editor

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Welcome to The MMIAM Journey : Shining a Spotlight on the Business of the Arts

by Laura Adlers, M.M., Editor. Throughout my career as an arts manager I have been asked: “But, what exactly is an arts manager? What do you do for a living?” Arts managers are producers of cultural events and managers of cultural products of various disciplines. They manage small to mid-sized ...
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Developing Museum Audiences: Interview with Morgan Marks, Associate Director of Outreach at the Cheyenne Frontier Days™ Old West Museum

Morgan Marks (’14) is a graduate of the MMIAM program’s first cohort. As an undergraduate student, she completed a combined Bachelor of Science in Business Economics and Bachelor of Arts in Spanish. Morgan saw graduate studies in international arts management as a unique way to combine her business background with her passion for the arts. Laura Adlers recently caught up with her in Cheyenne, Wyoming to see where her career path has led since graduating from the MMIAM program. Where ...
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/ Blog, Interview, Portrait
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Adaptability, Understanding the International Arts Market Key to Success for International Arts Managers: In Conversation with MMIAM Professor Kathleen Gallagher

Kathleen Gallagher is Assistant Professor at Southern Methodist University’s Meadows School of the Arts. Her interest in cultural policy, the arts and nonprofit management derive from an education which includes a B.A. in Art and Architectural Histories, an M.B.A. with emphases on marketing and arts management, an M.A. in Modern Art Connoisseurship and the History of the Art Market, and a Ph.D. in Public Affairs.  She is also a certified appraiser of fine arts.  Kathleen has been teaching in the ...
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/ Blog, Interview
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Consumer Perceptions of Arts Organizations’ Strategies for Responding to Online Reviews (Abridged)

by Jennifer Wiggins, Chanho Song, Dharti Trivedi, Stephen B. Preece The shift towards Web-based communication has fundamentally changed the role of critical reviews in consumers’ decisions concerning attendance at arts events. In addition to professional critics, amateur critics and audience members are now influencing consumer decision-making (Bronner and de Hoog 2010). Consumers are reading and posting reviews before and after attending events (Kerrigan and Yalkin 2009), and the reach of online reviews extends far beyond that of reviews in newspapers ...
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/ Blog, Research Article
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Bringing the Business of the Arts Back to Bogotá: Interview with Daniela Alzate, Marketing Advisor to Teatro Colon

Daniela Alzate (’14) is a graduate of the MMIAM program’s first cohort.  She completed undergraduate studies in piano performance in 2012 and was working as a piano teacher in a music academy in Bogotá, Colombia when she decided to apply to the MMIAM program. We asked her what influenced her decision to pursue graduate studies in international arts management and talked about where her studies have led her in her professional life. What was your experience in arts management prior ...
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/ Blog, Interview, Portrait
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Giving arts managers an edge in the international market: In conversation with François Colbert, Co-Director of the MMIAM

François Colbert holds the Carmelle and Rémi Marcoux Chair in Arts Management at HEC Montréal and the UNESCO Chair in Cultural Management. He is also the Co-Director of the Master of Management in International Arts Management program.  Laura Adlers met with François recently via Skype and asked him how this program, now in its fifth year, is different from other arts management programs. What is it about the MMIAM program that differentiates it from any other arts management graduate ...
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/ Blog, Interview
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Portrait of a Star: National Gallery of Victoria (Abridged)

by Ruth Rentschler, Kerrie Bridson, and Jody Evans The National Gallery of Victoria (NGV) in Melbourne, Australia, is a “star” art museum whose mission is to illuminate life by collecting and presenting great art. “Star” museums are characterized as providing a total visitor experience as funded entities that make a difference by attracting tourists and local visitors to the city in which they are located. Unlike the great prominence of superstar museums [1] [2], which is achieved through tourism, the ...
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Transitioning from centre stage to behind the scenes: An interview with Shayna Schlosberg, Managing Director of The Catastrophic Theatre in Houston, Texas

Shayna Schlosberg was a professional actor in the United States before deciding to pursue graduate studies in international arts management. She graduated from the MMIAM program in 2014 and is now the Managing Director of The Catastrophic Theatre in Houston, Texas. What made her decide to make this career change and how did her studies help her in her current position? What made you decide to make the career change from artist to arts manager? Admittedly I had very little ...
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/ Blog, Portrait
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An international approach to training the next generation of arts managers – In conversation with Alex Turrini, SDA Bocconi

Alex Turrini is a member of the MMIAM Program Committee, in addition to being former Director of the Master in Arts Management and Administration (MAMA) at SDA Bocconi in Milan. Alex has been instrumental in developing the academic program for the MMIAM program in Milan.  We asked him to talk a bit about the focus of study at SDA Bocconi, the final phase of the MMIAM year. SDA Bocconi in Milan is the third and final phase of the MMIAM ...
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/ Blog, Interview
Sophie Galaise (photo: Daniel Aulsebrook)

Innovation and International Best Practices Key to Success of Australian Orchestras

Sophie Galaise, who is also a member of the MMIAM International Advisory Committee, joined the Melbourne Symphony Orchestra as its first female Managing Director in April 2016. She is renowned for her extensive experience working with orchestras, not only at the executive level, but also as a professional musician and musicologist.  Laura Adlers met with Sophie via Skype to discuss the business of managing professional orchestras in different parts of the world. Does being a professional musician make you a ...
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/ Blog, Portrait
In addition to his work at the theatre, John stays active creatively as an independent filmmaker. Check out his latest work at facebook.com/islethemovie

Personal and professional transformation lead MMIAM graduate to new career path in Hawaii

John Wells was an arts educator at a high school in Los Angeles, and a freelance script supervisor at the Colony Theatre in Burbank, California before joining the second cohort of the MMIAM program.  He graduated in 2015 and is now the Operations Coordinator at the Kennedy Theatre at the University of Hawaii at Manoa in addition to working as an independent filmmaker.  As someone coming from a teaching background, why was he drawn to this graduate program? Laura Adlers ...
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/ Blog, Portrait