Daniel Lamarre, O.C., is the President and CEO of Cirque du Soleil, one of the most successful entertainment enterprises in the world. He is also a member of the MMIAM program’s International Advisory Committee. Students in the program have the privilege of visiting Cirque du Soleil’s creative headquarters in Montréal to tour the facilities and …
Jozef Spiteri graduated from the MMIAM program in 2015. Prior to his graduate studies, he was working for Montreal’s MURAL Festival. He is now working for POP Montreal, as Director of Partnerships, where he creates transformative art and music experiences using the power of creative collaboration. Laura Adlers caught up with him recently to learn …
Since becoming Vice-President of Cirque du Soleil’s E-Marketing and Customer Relationship Management (CRM) Department in 2016, Martin Céré has managed to transform the organization’s database, not only by boosting the number of customer profiles from 5 to 15 million, but also by expanding its use, notably in relation to social media. This case study describes …
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