Alex Turrini is a member of the MMIAM Program Committee, in addition to being former Director of the Master in Arts Management and Administration (MAMA) at SDA Bocconi in Milan. Alex has been instrumental in developing the academic program for the MMIAM program in Milan. We asked him to talk a bit about the focus of study at SDA Bocconi, the final phase of the MMIAM year.
SDA Bocconi in Milan is the third and final phase of the MMIAM program, from the end of April until the end of July. What is the focus of study in Milan?
When in Milan, MMIAM students explore the arts world in Europe from an artistic and managerial/policy perspective. They are engaged in field projects, off-campus visits and guest lectures with practitioners within the three workshops SDA Bocconi develops for MMIAM: the performing arts workshop, the heritage management workshop and the consulting management workshop. The latter brings students to work for an Italian institution which engages them as consultants. Last year, we worked in Chiusi (close to Siena, Tuscany), investigating the rebranding of this little city that is one of the most important Etruscan cities in Italy. This year we will partner with the City of Cremona, the birthplace of Stradivari.
Why do you think the specific study of international arts management is important for the profession and for the cultural sector?
The globalization of the cultural sector is happening at a very fast pace. Even careers in the arts are more and more international. Let’s take Italy as an example. Ten years ago, no one could have ever imagined that the director of the Uffizi Gallery would be German! In this context, an arts manager needs to understand quickly the different cultural mindset, institutional arrangements, backgrounds. Being an international arts manager is a necessity nowadays.
What innovative ideas have you observed in the cultural sector in Italy which are leading the new wave in cultural management?
I see cultural innovation and entrepreneurship emerging as a new wave in the Italian cultural arena. Thanks to new technologies and innovative ideas, startups are flourishing in the field. It’s normal. If the cultural sector or the arts do not welcome and foster innovation, what is their true value?
The MMIAM program is unique in that it is the only international arts management program which is taught on three campuses of internationally–recognized universities. Why do you think this model is so important for the students?
I think that field experiences in different settings accelerate the capacity of learning. Many top universities explore double and triple degrees for this reason. In the arts, MMIAM stands alone as the only program giving students this opportunity in outstanding universities in the field of arts management and entrepreneurship.
At Bocconi, the MMIAM students are in classes together with students from the MAMA program. How does this model benefit the students in both programs?
The Masters in Arts Management and Administration (MAMA) is a resident Masters program at Bocconi designed to strengthen management competencies for students passionate about the arts. Thanks to this ‘injection’, the MMIAM students have the opportunity to grow their professional networks. We believe that nurturing an exclusive international network of arts professionals and managers will benefit the arts organizations who choose this talent for their management teams. They may be assured of the management focus and skills of MAMA-MMIAM graduates. It will also help the MAMA-MMIAM alumni to share information and professional advice from their peers. I believe that often managers find solutions to their workplace problems outside their organizations and the MAMA-MMIAM network might be the place to find those solutions.