The MMIAM Journey

A blog about the Master of Management
in International Arts Management program

Daniel Lamarre (Courtesy of Cirque du Soleil)

Celebrating Cultural Diversity and Sharing the Magic of Cirque du Soleil with the World: In Conversation with Daniel Lamarre

Daniel Lamarre, O.C., is the President and CEO of Cirque du Soleil, one of the most successful entertainment enterprises in the world. He is also a member of the MMIAM program’s International Advisory Committee. Students in the program have the privilege of visiting Cirque du Soleil’s creative headquarters in Montréal to tour the facilities and …

Read More
Jozef Spiteri (photo: Nell Pfeiffer)

Combining Management Strengths with a Passion for the Arts: In Conversation with Cultural Entrepreneur Jozef Spiteri

Jozef Spiteri graduated from the MMIAM program in 2015. Prior to his graduate studies, he was working for Montreal’s MURAL Festival. He is now working for POP Montreal, as Director of Partnerships, where he creates transformative art and music experiences using the power of creative collaboration. Laura Adlers caught up with him recently to learn …

Read More
Audience at AMALUNA (Courtesy of Cirque du Soleil)

Harnessing Technology to Optimize the Customer Relationship: The Case of Cirque du Soleil (Abridged)

Since becoming Vice-President of Cirque du Soleil’s E-Marketing and Customer Relationship Management (CRM) Department in 2016, Martin Céré has managed to transform the organization’s database, not only by boosting the number of customer profiles from 5 to 15 million, but also by expanding its use, notably in relation to social media. This case study describes …

Read More

Less is More at Bruce Wood Dance in Dallas: In Conversation with Executive Director Gayle Halperin

Gayle Halperin is a former professional dancer and the administrative force behind Bruce Wood Dance since 2010. She is also the newest member of the MMIAM program’s International Advisory Committee. Laura Adlers interviewed her recently to learn more about Bruce Wood Dance and her role there. Who was Bruce Wood and how was Bruce Wood …

Read More