The MMIAM Journey

A blog about the Master of Management
in International Arts Management program

The Montréal Museum of Fine Arts: Balancing International Reach and Strong Local Roots (Abridged)

by Serge Poisson-de Haro, François Normandin and Emmanuel Coblence While the most renowned art mega-museums located in global cities are characterized by their attendance figures and the wealth of their collections, museums that are of medium size and located in culturally influential cities have also succeeded in making a name for themselves. The Montréal Museum …

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MMIAM Graduate and Gallery Owner Showcases Quebec Artists to the World: In Conversation with Anne D’Amours McDonald

Anne D’Amours McDonald graduated from the MMIAM programme’s third cohort in 2016. Prior to her studies, she completed Bachelor and Master degrees in Fine Art and worked as an arts manager for several art galleries in her hometown of Québec City. Following her MMIAM studies, Anne returned home and founded Galerie.a to develop an international …

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Empowering Arts Leaders with High-Quality Data and Evidence-Based Resources:

In Conversation with SMU DataArts Director Zannie Giraud Voss

Zannie Giraud Voss Ph.D. is Director of SMU DataArts as well as Chair and Professor of Arts Management and Arts Entrepreneurship in the Meadows School of the Arts and the Cox School of Business at Southern Methodist University. She is also one of the co-creators of the MMIAM programme. Laura Adlers interviewed Professor Voss recently to …

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Creating Brand Identity in Art Museums: A Case Study (Abridged)

by Sofia Pusa and Liisa Uusitalo Based on the experience of three modern and contemporary art museums in Helsinki, the authors discuss how to create brand identity in art museums. The combination of marketing and art has long been considered ill matched, according to the assumption that marketing will automatically degrade the inner value and …

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