The MMIAM Journey

A blog about the Master of Management
in International Arts Management program

An international approach to training the next generation of arts managers

In conversation with Alex Turrini, SDA Bocconi

Alex Turrini is a member of the MMIAM Program Committee, in addition to being former Director of the Master in Arts Management and Administration (MAMA) at SDA Bocconi in Milan. Alex has been instrumental in developing the academic program for the MMIAM program in Milan.  We asked him to talk a bit about the focus …

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Innovation and International Best Practices Key to Success of Australian Orchestras

Sophie Galaise, who is also a member of the MMIAM International Advisory Committee, joined the Melbourne Symphony Orchestra as its first female Managing Director in April 2016. She is renowned for her extensive experience working with orchestras, not only at the executive level, but also as a professional musician and musicologist.  Laura Adlers met with …

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Personal and professional transformation lead MMIAM graduate to new career path in Hawaii

John Wells was an arts educator at a high school in Los Angeles, and a freelance script supervisor at the Colony Theatre in Burbank, California before joining the second cohort of the MMIAM program.  He graduated in 2015 and is now the Operations Coordinator at the Kennedy Theatre at the University of Hawaii at Manoa …

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The Impact of Service Elements on the Artistic Experience: The Case of Classical Music Concerts (Abridged)

By Antonella Carù, Bernard Cova A trend in the field of marketing is to analyze consumers’ growing preference for being immersed in a thematic setting instead of being offered a finished product.[1] [2] [3] [4] Above and beyond this particular concept, today’s marketing is being driven by a host of new theoretical constructs ranging from …

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