The MMIAM Journey

A blog about the Master of Management
in International Arts Management program

The Diaper Strategy

An Interview with Tiffanie Guffroy

Tiffanie Guffroy was a member of MMIAM’s third cohort. Born and raised in France, Tiffanie has been living and working in Quebec for a decade. She is currently General Co-Coordinator at Exeko in Montréal. Tiffanie has also recently become a mother. In celebration of Women’s History Month (March in USA), Brittany Johnson spoke with Tiffanie …

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“As a consultant, you live through other people’s achievements…”

A MMIAM Journey Interview with Adrian Ellis

Adrian Ellis founded AEA Consulting—a leading strategic consultancies in the cultural sector— in London in 1990. Prior to founding AEA, he was Development Director and then Executive Director of The Conran Foundation, where he was responsible for planning and managing the establishment of the Design Museum in London. He has also served as Executive Director …

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Differentiation Through the Over-Experientialization of Cultural Offers

The Case of Contemporary Music Festivals (Abridged)

Introduction Festivals, which are unique opportunities for leisure, social and cultural experiences (Cole and Chancellor 2009; Getz 2005), may be the perfect example of products sought by contemporary consumers in their quest for immersion through varied experiences so as to give multiple meanings to their lives (Firat and Dholakia 1998). The contemporary music sector has …

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Robert Rauschenberg exhibition at PACE in NY in fall 2021

From Professional Ballet Dancer to the Visual Arts Market

A Career Journey with the Help of the MMIAM Program - An Interview with Kassidy Greiner

Originally from Kansas City, Missouri, Kassidy Greiner is a former professional ballet dancer. She is currently Post-Sale Coordinator at Christie’s New York and was a member of the third MMIAM cohort. So, tell me about yourself and how you became interested in the arts? I grew up dancing; I did five seasons as a professional …

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