About us

Laura Adlers, M.M., Editor

Laura Adlers completed her Master of Management in International Arts Management (M.M.) in 2015, through studies at HEC Montréal, Southern Methodist University in Dallas, Universidad de los Andes in Bogotà, and SDA Bocconi in Milan. She is the Editor of the MMIAM blog, a new initiative designed to share stories about the MMIAM program and the field of international arts.

Laura has over 20 years of experience in the private, not-for-profit and public sectors in Canada, the United States and internationally, with specialization working in the cultural sector. Recognized for her leadership skills, she has worked primarily with performing artists and arts organizations, both in Canada and abroad, and is known in particular for her work with Canadian and international choirs. Her wide range of experience has focused on small to mid-sized not-for-profit arts organizations, and has included program development, marketing and public relations, project management, fundraising, and stakeholder and community engagement.

More recently, she has been focused on international projects and is actively researching and advocating for issues concerning the training and retention of culture managers both in Canada and abroad. In addition, she is developing seminars and learning tools for artists and arts organizations to teach them about all aspects of culture management and help them reach their full professional and organizational potential.

When she is not managing the business of the arts, Laura works as a writer, editor, Latvian – English translator and is a member of the Latvian Literature Association in Riga. For more information, visit www.lauraadlers.com

Program Committee

colbertfrancois-sm-e1338320398844François Colbert is Professor of Marketing and holder of the Carmelle and Rémi Marcoux Chair in Arts Management at HEC Montréal. In addition to his duties as supervisor of the master’s program in International Arts Management (MMIAM), he is founding Editor and Executive Director of the International Journal of Arts Management (IJAM), published by the Chair in Arts Management.
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james-hart-sq-150x150James Hart is an award-winning director of arts entrepreneurship and professor of practice at Meadows School of the Arts, where he serves as interim chair for the Division of Arts Management and Arts Entrepreneurship. Hart currently administers two AMAE Masters programs (M.A./M.B.A. and M.M. in International Arts Management), two undergraduate minors (Arts Management and Arts Entrepreneurship), and the Meadows Artist Bridge.
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aturrini-hd-sq-150x150Alex Turrini is SDA Professor of Public and Nonprofit Management. Since January 2017, he is Public Management and Policy Faculty Deputy at SDA Bocconi School of Management. He is tenured Associate Professor in the same fields at Bocconi University.
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Welcome to The MMIAM Journey : Shining a Spotlight on the Business of the Arts


by Laura Adlers, M.M., Editor.

Laura Adlers Throughout my career as an arts manager I have been asked: “But, what exactly is an arts manager? What do you do for a living?” Arts managers are producers of cultural events and managers of cultural products of various disciplines. They manage small to mid-sized cultural not-for-profit organizations, and they are business leaders of larger creative industries.


They may specialize in one of the disciplines of not-for-profit management: marketing and publicity; fundraising and development; volunteer management; project and event management; program development; or community and stakeholder relations — or they may be generalists who are involved in all aspects of arts management. Some arts managers are artists themselves, and still others are deeply passionate about the arts, but more comfortable behind the scenes.

I fall into the latter category. Raised in a musical Latvian family, I was exposed to choral singing at a very young age. I attended a Latvian music camp in Mount Orford, Quebec at the age of 15, where I had the opportunity to meet professional musicians and hear their performances, and to participate in my first choral masterclasses.

As much as I enjoyed this incredible musical experience, I was most curious about what was happening behind the scenes, what the producer of this music camp was doing to make it all happen. Inspired by her administrative prowess, I produced my first amateur chamber music concert at a church in downtown Toronto three years later at the age of 18.

After gaining valuable business experience in the corporate sector, I began a full-time career in arts management, working primarily with choral organizations and festivals in Toronto. Many years later, I had the distinct privilege of partnering with a Latvian conductor to represent him and his choir internationally and organize special projects and tours across Europe and North America over a five-year period. Collaborating with arts organizations in other parts of the world opened my eyes to different business practices and approaches, and the world of international arts management. It was through this experience that I was inspired to broaden my career path to learn about and work with international organizations on global cultural projects.

The Master of Management in International Arts Management program was launched in 2013. At this point, I had been working as a professional arts manager for over twenty years, and the opportunity to leave my familiar surroundings, to experience a year of study, learning about different arts management practices on four very diverse international campuses, with students from around the world, was the kind of challenge I was looking for. My story is one of many which led to the MMIAM program. This blog is an extension of that journey.

Welcome to The MMIAM Journey, a blog about the Master of Management in International Arts Management program. Every month, we will share the academic and personal experiences of MMIAM alumni and interview members of our International Advisory Committee and faculty about their projects, research and perspectives. As an added bonus, we will publish a summary of a research article or company profile from HEC’s International Journal of Arts Management. We hope you enjoy learning more about our unique program and reading about the challenges and trends we are seeing in the field of arts management around the world today.

Street art tour in Bogota, Colombia, for Laura's cohort

Street art tour in Bogota, Colombia, for Laura’s cohort.