The MMIAM Journey

A blog about the Master of Management
in International Arts Management program

A Glimpse into Academic Research

Did you know that...

These are, in fact, three market segments based on the main reason why the consumer may choose this or that cultural offering. Those reasons are the work itself, the desire to do something with someone, or the environment of the venue (architecture, customer service, sense of belonging). Some people choose a cultural event for the …

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