On the night of 15 April 2019, Notre-Dame de Paris cathedral caught fire. Within a few hours, two thirds of the roof, the structure and the 93-metre spire of this building, whose construction began in the 12th century, were destroyed and parts of the interior were grievously damaged. But due to the efforts of 500 …
Balich Worldwide Shows (BWS) is an Italy-based firm that operates globally in the entertainment production market, creating, designing and producing live events such as Olympic ceremonies, permanent and touring shows and exclusive events. Projects on this scale require complex teams that are large, diverse, highly specialized and virtual. The authors analyze the BWS case from …
The influence of music in retailing is widely discussed in the literature. Music is a powerful stimulus, and its presence can positively influence consumers’ affective, cognitive and behavioural responses. But, ambient music needs to be congruent with the specific product category or brand or with the overall experience. Music more effectively increases cognition when other …
For as long as I can remember I’ve been obsessed with people and the cultures that create the societies we live in. From an early age this translated into an interest in anthropology, language, the arts, and an inter-disciplinary nature in my studies and work. I hope to use this opportunity as the Editor of …