The MMIAM Journey

A blog about the Master of Management
in International Arts Management program

The Role of Background Music in Visitors Experience of Art Exhibitions: Music, Memory and Art Appraisal (Abridged)

The influence of music in retailing is widely discussed in the literature. Music is a powerful stimulus, and its presence can positively influence consumers’ affective, cognitive and behavioural responses. But, ambient music needs to be congruent with the specific product category or brand or with the overall experience. Music more effectively increases cognition when other …

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John Tenny Head Shot

Welcome to the MMIAM Journey

Innovating for a Future of the Arts

For as long as I can remember I’ve been obsessed with people and the cultures that create the societies we live in. From an early age this translated into an interest in anthropology, language, the arts, and an inter-disciplinary nature in my studies and work. I hope to use this opportunity as the Editor of …

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Storia di Qu, September 24 and 25, 2014 at the Piccolo Teatro Studio Melato, Milan (credit: M. Alessi with the permission of la Fondazione Milano.

It’s a Matter of Attention: The Marketing of Theatres in the Age of Social Media (Abridged)

In these hard times, many theatres are being confronted with a scarcity of resources. Competition is fierce for all kinds of resources, cross-elasticity of entertainment demands is high and spending review is affecting public budgets. Consequently, theatres must be flexible in their marketing in order to maximize and diversify their revenues. It is therefore essential …

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An International Perspective on Managing a Career as a Woman Composer (Abridged)

The study draws on qualitative and some quantitative data derived from the survey responses of 225 women composers internationally. The study makes three contributions to the body of knowledge on the careers and career trajectories of women composers. First, it enhances our understanding of this under studied population by examining how the women work, how …

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