The MMIAM Journey

A blog about the Master of Management
in International Arts Management program

A Glimpse into Academic Research

The Cultural Brand

Brands are usually defined in terms of the following five characteristics: perceived quality: the different markets and market segments can get a sense of the quality of a brand even if they have never used or consumed that brand; name awareness: the larger the percentage of the population that is able to name a brand …

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Gender Pay Gap in the Early-Stage Careers of Canadian Creative Workers (Abridged)

The gender wage gap, as well as the treatment of sex differences, are widely documented and discussed in the overall labour market. However, less is known about this issue in cultural and creative markets, whose employment conditions differ from those in other labour markets. In the cultural economics literature, the topic of the gender pay …

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Musician playing for kids in an aquarium in Portugal

A Glimpse into Academic Research

Motivation

Did you know that one of the facets of motivation to go to the theater, or rejection of this form of leisure, lies in finding the reasons why a person is interested in this art form or not? A number of studies have shown that a taste for theater is formed in a person’s youth. …

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Protest performance against Louvre's sponsorship by an oil company.

The Paradox of Corporate Sponsorship of Arts in the Age of Austerity (Abridged)

The importance of corporate sponsorship for cultural organizations varies from continent to continent and country to country. In the U.S., with little government support for the arts, organizations have to find revenue wherever they can find it. For example, for many performing arts companies, donations and sponsorships can account for up to 50% of their …

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