The MMIAM Journey

A blog about the Master of Management
in International Arts Management program

A Glimpse into Academic Research

Did you know that...

These are, in fact, three market segments based on the main reason why the consumer may choose this or that cultural offering. Those reasons are the work itself, the desire to do something with someone, or the environment of the venue (architecture, customer service, sense of belonging). Some people choose a cultural event for the …

Read More

Challenges and Success Factors in Nonprofit Arts Organization Mergers (Abridged)

Interest in mergers increased markedly following the outbreak of the COVID-19 pandemic as the pandemic brought unprecedented distress and uncertainty on the organizations’ future viability. Studies in the past have reported successful utilization of mergers in improving the financial standing and delivering the mission of nonprofit organizations in times of economic crises. A problem with …

Read More
Musician playing for kids in an aquarium in Portugal

A Glimpse into Academic Research

Motivation

Did you know that one of the facets of motivation to go to the theater, or rejection of this form of leisure, lies in finding the reasons why a person is interested in this art form or not? A number of studies have shown that a taste for theater is formed in a person’s youth. …

Read More

Sustaining the Arts by Means of Business Model Innovation (Abridged)

Across North America today, arts organizations are typically undercapitalized, too often generate operating deficits, and are fighting to stay solvent. In Canada, fiscal instability was exacerbated when public funding was significantly reduced. Covid-19 has devastated arts organizations even further. All too often, when levels of deficit and negative working capital become intolerable, arts organizations typically …

Read More