The MMIAM Journey

A blog about the Master of Management
in International Arts Management program

Effects of Various Charitable Contribution Ratios under Pay-What-You-Want on Art Museum Revenues (Abridged)

Pay-what-you-want (PWYW) is a participatory pricing mechanism in which buyers can set any price—including zero—for products or services provided by sellers (Kim, Natter and Spann, 2009). Schmidt, Spann and Zeithammer (2015) and Greiff and Egbert (2018) suggested applying PWYW to goods or services with a low marginal cost of production or supply that provide value …

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Perceived Value of the Opera Experience in the Real and Virtual Spheres

Dimensions That Make the Difference (Abridged)

Online streaming is a great challenge for opera houses. On the one hand, this new channel, which has been rather disruptive for this very traditional sector, offers opera houses a development path and a way to achieve one of their main goals: renew their audience and broaden it (Kemp and Poole, 2016). On the other …

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Cultural Omnivorousness in South Korea

The Effects of Political Participation, Religion and Cultural Infrastructure (Abridged)

Bourdieu (1984) proposed the concept of “cultural capital,” which suggests that social class corresponds to cultural tastes, a notion that has sparked discussions about cultural hierarchy worldwide. In contrast to the theory of cultural capital, it was found that American elites showed more eclectic tastes, ranging from high culture to popular culture (Peterson and Simkus …

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Walking the Eco-Talk

Cultural and Arts Management During an Era of Sustainable Development (Abridged)

Introduction Sustainability considers the long-term impact of human economic behaviour on future generations. In sum, sustainability refers to “development that meets the needs of the present without compromising the ability of future generations to meet their own needs” (Brundtland 1987, 43). Through four case studies, the authors illustrate what roles performing arts organizations that adopt …

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