In these hard times, many theatres are being confronted with a scarcity of resources. Competition is fierce for all kinds of resources, cross-elasticity of entertainment demands is high and spending review is affecting public budgets. Consequently, theatres must be flexible in their marketing in order to maximize and diversify their revenues. It is therefore essential …
Category: Research Article
The study draws on qualitative and some quantitative data derived from the survey responses of 225 women composers internationally. The study makes three contributions to the body of knowledge on the careers and career trajectories of women composers. First, it enhances our understanding of this under studied population by examining how the women work, how …
Since becoming Vice-President of Cirque du Soleil’s E-Marketing and Customer Relationship Management (CRM) Department in 2016, Martin Céré has managed to transform the organization’s database, not only by boosting the number of customer profiles from 5 to 15 million, but also by expanding its use, notably in relation to social media. This case study describes …
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