Database Marketing for Culture and Arts Organizations

1.5
credits
Where:
HEC Montréal, Montréal, Canada
When:
Between January and April

Cultural organizations are facing growing and much broader competition. Given this context, the quality of decision-making is an important factor for success, and the ability to use more prevalent and increasingly available data has become key. In addressing this important timely issue for cultural organizations, this course is designed to fill a training gap for future managers in the cultural sector.