International Marketing of Cultural Industries

1.5
credits
Where:
HEC Montréal, Montréal, Canada
When:
Between January and April

In this course students learn about the different export and import markets of the cultural industries, their mechanisms of supply and demand on a global scale, and how to identify international opportunities in existing markets. Students also learn about the various internationalization strategies used by the cultural industries. Specific cases of success and failure in the international market are presented.