students in
more than
Join this incredibly diverse group.
You will study at three prestigious schools ranked among the top worldwide in cultural management research. Learn from teams of highly respected management professors, each with their own speciality in the field.
A Tailor-Made Program
We train a new generation of managers for work in the performing arts, the heritage sector (museums, historic sites) or in cultural industries (film, publishing, sound recording, radio and television).
Learn through theoretical courses, case studies, field work, lectures by world leaders in international cultural management, and visits to well-known cultural organizations and facilities.
- Different perspectives on arts management based on international cultural experiences
- True international understanding of cultural issues
- Simple merit-based scholarship application
- Advisory committee made up of top international arts managers
Structure and Courses
Four Skills will be Developed
during the Program
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1
Designing and implementing
a cultural project -
2
Selling a cultural product in
domestic and foreign markets -
3
Ensuring an organization’s
financial stability -
4
Mastering the tools that
support an organization
A Unique Program for Unique People
In addition to studying in Dallas, Montréal and Milan, you will visit cultural organizations and meet managers in Bogotá and in Asia, and have many opportunities to build your contact network in each city you visit.
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1
-year intensive
accredited master’s - 5 universities
- 8 cities
- 5 countries
Earn a Total of 45 Credits From Three
of the Best Universities in their Fields
Click on the courses to see details
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1Southern Methodist UniversityDallas, United States15 credits (5 courses, 3 credits each)August to December
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2HEC MontréalMontréal, Canada13.5 credits (9 courses, 1.5 credits each)January to April
- Accounting Management in Cultural Organizations (Film, Publishing, Recording)
- Database Marketing for Culture and Arts Organizations
- Leadership in the Context of Cultural Organizations
- International Marketing of Cultural Industries
- Managing Cultural Products and Brands
- Research Methods in Marketing for Arts and Culture
- Topics in International Arts Marketing
- Global Marketing Communication for the Arts
- Digital Marketing
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3Universidad de los Andes School of ManagementBogotá, Colombia1.5 credits (1 course)February-March15-day campus abroad
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4Peking UniversityBeijing, China (2023-2024)May10-day campus abroad
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5SDA BocconiMilan, Italy15 credits (3 courses, 3 credits each, and a final project/thesis worth 6 credits)May to August
Student Assessment
Attendance to every class is required.
You will be evaluated through
- Exams
- Team exercises
- Group projects
- Term assignments
- Participation in class
Meet our Team
A Strong Team of Experts in Arts
and Cultural Management
International Advisory Committee
The international advisory committee is composed of top-level directors and managers in the arts industry
around the world. These professionals from the cultural, leadership and management fields helped the academic
team to build the best Master in International Arts Management worldwide.
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James AbruzzoGlobal Head & Managing Director, Nonprofit PracticeDHR International, New York
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Maxwell L. AndersonPresidentSouls Grown Deep Foundation, Atlanta
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Victoria BaileyFormer Executive DirectorTheatre Development Fund (TDF), New York
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Patrick BergéCEO and FounderSceno Plus, Montréal
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Jorge BernárdezGlobal Expert MemberIGCAT - International Institute of gastronomy, Culture, Arts and Tourism, Barcelona
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Nathalie BondilHead, Museums and Exhibitions DivisionInstitut du Monde Arabe (IMA), Paris
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Tania Castroverde MoskalenkoArts & Culture Non-profit AdvisorYouth America Grand Prix (YAGP), Miami
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Alain Dancygerformer Executive DirectorLes Grands Ballets Canadiens, Montréal
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Adrian EllisDirectorAEA Consulting and Global Cultural Districts Network, Dallas
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Anne EschapassePresident and Chief Executive OfficerMcCord Stewart Museum, Montréal
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Sergio Escobarformer DirectorPiccolo Teatro, Milan
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Erica FeeExecutive Director and CEORochester Fringe Festival, Rochester
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Sophie GalaiseManaging DirectorMelbourne Symphony Orchestra, Melbourne
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Christopher GruitsExecutive and Artistic DirectorPenn Live Arts/Annenberg Center for the Performing Arts, Philadelphia
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Gayle HalperinExecutive DirectorBruce Wood Dance, Dallas
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Piers Handlingformer CEOToronto International Film Festival, Toronto
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Laura HirviAcademic Partnerships ManagerMagnit Global @ Meta, Potsdam
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Ekkehard JungManaging Director and PartnerEuropean Film Philharmonic Institute, Berlin
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Sylvain Lafranceformer Executive Vice PresidentRadio-Canada, Montréal
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Daniel LamarreExecutive Vice PresidentCirque du Soleil, Montréal
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Fergus LinehanChief Executive OfficerCarriageworks, Sydney
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Glenn D. LowryDirectorThe Museum of Modern Art (MoMA), New York
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Shona McCarthyChief ExecutiveEdinburgh Festival Fringe Society, Edinburgh
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Zarin Mehtaformer PresidentNew York Philharmonic, New York
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Louise MitchellChief ExecutiveBristol Music Trust, Bristol, UK
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Charlotte NorsExecutive DirectorSingapore Repertory Theatre, Singapore
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Rob OvermanFounder and Artistic DirectorSymphony Media, Amsterdam, the Netherlands
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Anamarta de PizarroFormer DirectorIberoamerican Theatre Festival of Bogota (FITB), Bogotá
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David ResnicowPresidentResnicow Schroeder Associates, New York
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Michael S. RosenbergManaging DirectorMcCarter Theatre Center , Princeton
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Felipe Salazar MurilloGeneral DirectorMISI Producciones, Bogotá
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Charles SantosExecutive Director/Artistic DirectorTITAS/DANCE UNBOUND, Dallas
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Maura ShefflerDonna Wilhelm Family President & Executive DirectorTACA - The Arts Community Alliance, Dallas
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Xiaohong Sunformer Vice ChairwomanChina Arts and Entertainment Group, Beijing
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Irena SylyaExecutive DirectorFundación Opera Panamá, Panamá City
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Gorgun TanerGeneral DirectorIstanbul Foundation for Culture and Arts, Istanbul
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Raymond WongDeputy Director of OperationsNational Kaohsiung Centre for the Arts, Kaohsiung (Taiwan)
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Karen ZadraDirectorGalerie Zadra, Luxembourg
Program Coordination Team
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François ColbertProfessor and Holder of the Carmelle and Rémi Marcoux Chair in Arts Management
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Johanne BrunetProfessor
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Colin HicksUK Advisor
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Anne-Marie PannetonProgram Coordinator
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Chantal DowningExecutive Secretary
Program Committee
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François ColbertProfessor and Holder of the Carmelle
and Rémi Marcoux Chair in Arts ManagementHEC Montréal -
Sandra DuhéChair of Arts Management and Arts Entrepreneurship, Meadows School of the ArtsSMU, Dallas
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Andrea RuraleDirector, Master in Arts Management and Administration (MAMA)Bocconi University, Milan
FAQ
Is it an accredited program?
Yes, it is accredited. The diploma will bear the names of SMU and HEC Montréal with the participation of SDA Bocconi.
How many students will be accepted?
A maximum of 18 students will be accepted per year.
Why an international approach?
Because in today’s world, artistic exchanges are more and more frequent. Doing business on the global market is different from doing business in your own country because you have to deal with different cultures. By studying and being physically present in six countries, students will be in a better position to understand cultural differences. Furthermore, no country has the market cornered on good ideas. Different models are helpful for all of us.
Why is it useful for, say, a musician to learn about museums?
There won’t be courses such as museum management or music management. Our courses focus on arts management concepts that can be applied in any artistic sector. The basic principles are the same in all artistic fields. Courses will be offered in marketing, brand management, cultural policies, legal aspects, management of an arts company (dual management, for instance), running a board, and so forth. A broader education will help you be flexible when you enter the job market and competitive in any arts sector.
How is this program different from those offered by other schools?
Will we study a language as part of the program?
No. The program is in English. There will be no language courses.
Will there be any hands-on experience?
There will be no internship, so no hands-on component, but in all countries we will have guest lecturers from industry and company visits. We also have outstanding international advisory committee members who will serve as conduits to the field in countries around the world.
How does the program handle academic advisors?
The program has no elective courses or specializations so there is no need for an academic advisor for coursework.
What about thesis supervision?
Thesis topics will be approved and supervised by a faculty member at SDA Bocconi. Coursework throughout your year of study will provide you with ideas for your topic.
Will we specialize in a particular sector?
You will specialize only at the end of the program, when you start your 6-credit project.