Sylvain Lafrance served as executive vice-president of French Services at the Canadian Broadcasting Corporation from 2005 to 2011. He worked for the public broadcaster for more than 33 years. He joined Radio-Canada in 1978 as a reporter and rose through the ranks to become vice president of radio in 1998. His appointment ushered in a golden era for French radio, as well as a remarkable period of creativity and, most important, of growing listenership and audience loyalty. After becoming executive vice president of French Services in 2005, he oversaw the integration of Radio-Canada’s TV, radio and Web platforms, turned Radio-Canada into a dominant brand on the French-language digital media landscape, and consolidated all of the organization’s commercial revenue functions into a single unit, thereby strengthening Radio-Canada’s business model. He also played a decisive role on the international media scene. Lafrance is now an adjunct professor at HEC Montréal and is a member of the board of the Société des alcools du Québec and the Orchestre symphonique de Montréal (Montréal Symphony Orchestra).