The MMIAM JOURNEY

Welcome to The MMIAM Journey, a blog about the Master of Management in International Arts Management program. Every month, we will share the academic and personal experiences of MMIAM alumni and interview members of our International Advisory Committee and faculty about their projects, research and perspectives. As an added bonus, we will publish a summary of a research article or company profile from HEC’s International Journal of Arts Management. We hope you enjoy learning more about our unique program and reading about the challenges and trends we are seeing in the field of arts management around the world today.

Laura Adlers, Editor

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Welcome to The MMIAM Journey : Shining a Spotlight on the Business of the Arts

by Laura Adlers, M.M., Editor. Throughout my career as an arts manager I have been asked: “But, what exactly is an arts manager? What do you do for a living?” Arts managers are producers of cultural events and managers of cultural products of various disciplines. They manage small to mid-sized ...
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Montréal Museum of Fine Arts – A “Humanistic” Museum with a Holistic Vision: In Conversation with Nathalie Bondil

Nathalie Bondil is the Director General and Chief Curator of the Montréal Museum of Fine Arts and has recently joined the MMIAM program’s International Advisory Committee. Under Nathalie’s direction, the Museum has garnered international recognition for its innovative partnerships and programming. Among the many honours she has received, Nathalie Bondil has been appointed a Member of the Order of Canada and recently received the Peter Herrndorf Arts Leadership Award from Business for the Arts. Laura Adlers had the privilege of ...
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/ Blog, Innovation
Anna-Aglietta-ILL-Abilities - Credit_ Kien Quan-xsm

Dancing on the Edge of Innovation: MMIAM Graduate Leaves Italy to Join Dance Therapy Team at Les Grands Ballets Canadiens

Anna Aglietta graduated from the MMIAM program in 2017. Originally from Turin, Italy, she is one of the first two graduates of the program to have received a double Master degree in international arts management from both Bocconi University and HEC Montréal. Anna became interested in arts management, because she wanted to be more in contact with people and work in a field using the arts to directly help society. She decided the MMIAM degree would offer her the academic ...
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/ Blog, Interview
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The Montréal Museum of Fine Arts: Balancing International Reach and Strong Local Roots (Abridged)

by Serge Poisson-de Haro, François Normandin and Emmanuel Coblence While the most renowned art mega-museums located in global cities are characterized by their attendance figures and the wealth of their collections, museums that are of medium size and located in culturally influential cities have also succeeded in making a name for themselves. The Montréal Museum of Fine Arts (MMFA) has implemented a model that enables it to realize its ambitions by mounting temporary exhibitions that strengthen its local roots and ...
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/ Blog, Research Article
Anne D'Amours McDonald (Photo: Étienne L. Côté).

MMIAM Graduate and Gallery Owner Showcases Quebec Artists to the World: In Conversation with Anne D’Amours McDonald

Anne D’Amours McDonald graduated from the MMIAM programme’s third cohort in 2016. Prior to her studies, she completed Bachelor and Master degrees in Fine Art and worked as an arts manager for several art galleries in her hometown of Québec City. Following her MMIAM studies, Anne returned home and founded Galerie.a to develop an international network of artists and collectors for contemporary art from Quebec. Laura Adlers interviewed Anne recently to discuss her new business and becoming a cultural entrepreneur. ...
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/ Blog, Interview
Professor Zannie Voss presenting (Photo: Kim Leeson).

Empowering Arts Leaders with High-Quality Data and Evidence-Based Resources: In Conversation with SMU DataArts Director Zannie Giraud Voss

Zannie Giraud Voss Ph.D. is Director of SMU DataArts as well as Chair and Professor of Arts Management and Arts Entrepreneurship in the Meadows School of the Arts and the Cox School of Business at Southern Methodist University. She is also one of the co-creators of the MMIAM programme. Laura Adlers interviewed Professor Voss recently to discuss the evolution of the MMIAM programme and her new role as Director of SMU DataArts. You are one of the co-chairs and co-creators of ...
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/ Blog, Innovation, Non classé
KIASMA Museum of Contemporary Art, Helsinki

Creating Brand Identity in Art Museums: A Case Study (Abridged)

by Sofia Pusa and Liisa Uusitalo Based on the experience of three modern and contemporary art museums in Helsinki, the authors discuss how to create brand identity in art museums. The combination of marketing and art has long been considered ill matched, according to the assumption that marketing will automatically degrade the inner value and distinctiveness of art and favour only the most popular and superficial. However, as shown by several studies on arts organizations, skillful marketing can contribute to ...
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/ Blog, Research Article
Alvaro Martinez

Bringing International Experience Back to Bogotá’s Teatro Villa Mayor: In Conversation with General Manager Álvaro Martínez

Álvaro Martínez is a graduate of the MMIAM programme’s first cohort in 2014. Prior to his studies, he had worked for many years in arts management in Bogotá, primarily with the Ministry of Culture, developing arts education programmes and other related projects. He has always been an active volunteer in the Bogotá arts community. Laura Adlers interviewed Álvaro to learn about his new leadership position in his native country. Why did you decide to pursue graduate studies in international arts ...
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/ Blog, Interview, Portrait
Street Art in Bogota (photo Laura Adlers)

Arts Management and the Creation of Social Values: Exploring Bogotá with Professor Jaime Ruiz-Gutiérrez

Professor Jaime Ruiz-Gutiérrez is Associate Professor of the Faculty of Administration at the Universidad de los Andes, where he teaches Culture Management. He has a PhD in Mathematics applied to Social Sciences and has conducted extensive research of arts and culture organizations using a rigorous approach based on numbers, indexes and indicators. Professor Ruiz-Gutiérrez is the coordinator of the campus abroad programme in Bogotá, Colombia. Laura Adlers interviewed him to learn more about the cultural sector in Bogotá and what ...
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/ Blog, Innovation, Interview
National Centre for Historical Memory in Bogotá (photo Laura Adlers)

Arts Management in Developing Countries: A Latin American Perspective (Abridged)

by Jaime Ruiz-Gutiérrez, Philip Stanley Grant, François Colbert Mainstream academia has focused on Arts Management in developed countries. Therefore, shaped by the different artistic, cultural and social contexts in developing economies, this research proposes a new model to help understand Arts Management in Latin America. In Latin America, a lot of arts and culture organizations can rely only on their own cultural identity as a source of value creation. This is the case for music and other manifestations of social ...
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/ Blog, Research Article
Professor Andrea Rurale with the program coordinator in SMU Melissa Keene, Professors Alex Turrini, François Colbert and James Hart, and the students of the MMIAM's 6th cohort.

Leading an Exciting New Initiative for the MMIAM Program in India and China: In Conversation with MMIAM Professor Andrea Rurale

Andrea Rurale is Director of the Master in Arts Management and Administration (MAMA) program and Professor of Marketing and Heritage Management at SDA Bocconi in Milan. He is also the Regional President of FAI Lombardia (The National Trust for Italy) and is President of the Monteverdi Conservatory in Cremona. Laura Adlers interviewed Professor Rurale recently to find out more about projects he is passionate about and recent developments in the MMIAM program. SDA Bocconi in Milan is the third phase ...
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/ Blog, Interview, Portrait