The MMIAM JOURNEY

Welcome to The MMIAM Journey, a blog about the Master of Management in International Arts Management program. Every month, we will share the academic and personal experiences of MMIAM alumni and interview members of our International Advisory Committee and faculty about their projects, research and perspectives. As an added bonus, we will publish a summary of a research article or company profile from HEC’s International Journal of Arts Management. We hope you enjoy learning more about our unique program and reading about the challenges and trends we are seeing in the field of arts management around the world today.

Laura Adlers, Editor

lauraadlers-high-res-2014

Welcome to The MMIAM Journey : Shining a Spotlight on the Business of the Arts

by Laura Adlers, M.M., Editor. Throughout my career as an arts manager I have been asked: “But, what exactly is an arts manager? What do you do for a living?” Arts managers are producers of cultural events and managers of cultural products of various disciplines. They manage small to mid-sized ...
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Anne D'Amours McDonald (Photo: Étienne L. Côté).

MMIAM Graduate and Gallery Owner Showcases Quebec Artists to the World: In Conversation with Anne D’Amours McDonald

Anne D’Amours McDonald graduated from the MMIAM programme’s third cohort in 2016. Prior to her studies, she completed Bachelor and Master degrees in Fine Art and worked as an arts manager for several art galleries in her hometown of Québec City. Following her MMIAM studies, Anne returned home and founded Galerie.a to develop an international network of artists and collectors for contemporary art from Quebec. Laura Adlers interviewed Anne recently to discuss her new business and becoming a cultural entrepreneur. ...
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/ Blog, Interview
Professor Zannie Voss presenting (Photo: Kim Leeson).

Empowering Arts Leaders with High-Quality Data and Evidence-Based Resources: In Conversation with SMU DataArts Director Zannie Giraud Voss

Zannie Giraud Voss Ph.D. is Director of SMU DataArts as well as Chair and Professor of Arts Management and Arts Entrepreneurship in the Meadows School of the Arts and the Cox School of Business at Southern Methodist University. She is also one of the co-creators of the MMIAM programme. Laura Adlers interviewed Professor Voss recently to discuss the evolution of the MMIAM programme and her new role as Director of SMU DataArts. You are one of the co-chairs and co-creators of ...
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/ Blog, Innovation, Non classé
KIASMA Museum of Contemporary Art, Helsinki

Creating Brand Identity in Art Museums: A Case Study (Abridged)

by Sofia Pusa and Liisa Uusitalo Based on the experience of three modern and contemporary art museums in Helsinki, the authors discuss how to create brand identity in art museums. The combination of marketing and art has long been considered ill matched, according to the assumption that marketing will automatically degrade the inner value and distinctiveness of art and favour only the most popular and superficial. However, as shown by several studies on arts organizations, skillful marketing can contribute to ...
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/ Blog, Research Article
Alvaro Martinez

Bringing International Experience Back to Bogotá’s Teatro Villa Mayor: In Conversation with General Manager Álvaro Martínez

Álvaro Martínez is a graduate of the MMIAM programme’s first cohort in 2014. Prior to his studies, he had worked for many years in arts management in Bogotá, primarily with the Ministry of Culture, developing arts education programmes and other related projects. He has always been an active volunteer in the Bogotá arts community. Laura Adlers interviewed Álvaro to learn about his new leadership position in his native country. Why did you decide to pursue graduate studies in international arts ...
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/ Blog, Interview, Portrait
Street Art in Bogota (photo Laura Adlers)

Arts Management and the Creation of Social Values: Exploring Bogotá with Professor Jaime Ruiz-Gutiérrez

Professor Jaime Ruiz-Gutiérrez is Associate Professor of the Faculty of Administration at the Universidad de los Andes, where he teaches Culture Management. He has a PhD in Mathematics applied to Social Sciences and has conducted extensive research of arts and culture organizations using a rigorous approach based on numbers, indexes and indicators. Professor Ruiz-Gutiérrez is the coordinator of the campus abroad programme in Bogotá, Colombia. Laura Adlers interviewed him to learn more about the cultural sector in Bogotá and what ...
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/ Blog, Innovation, Interview
National Centre for Historical Memory in Bogotá (photo Laura Adlers)

Arts Management in Developing Countries: A Latin American Perspective (Abridged)

by Jaime Ruiz-Gutiérrez, Philip Stanley Grant, François Colbert Mainstream academia has focused on Arts Management in developed countries. Therefore, shaped by the different artistic, cultural and social contexts in developing economies, this research proposes a new model to help understand Arts Management in Latin America. In Latin America, a lot of arts and culture organizations can rely only on their own cultural identity as a source of value creation. This is the case for music and other manifestations of social ...
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/ Blog, Research Article
Professor Andrea Rurale with the program coordinator in SMU Melissa Keene, Professors Alex Turrini, François Colbert and James Hart, and the students of the MMIAM's 6th cohort.

Leading an Exciting New Initiative for the MMIAM Program in India and China: In Conversation with MMIAM Professor Andrea Rurale

Andrea Rurale is Director of the Master in Arts Management and Administration (MAMA) program and Professor of Marketing and Heritage Management at SDA Bocconi in Milan. He is also the Regional President of FAI Lombardia (The National Trust for Italy) and is President of the Monteverdi Conservatory in Cremona. Laura Adlers interviewed Professor Rurale recently to find out more about projects he is passionate about and recent developments in the MMIAM program. SDA Bocconi in Milan is the third phase ...
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/ Blog, Interview, Portrait
Amanda Vojvodin (Photo: Lively Creative Co.)

MMIAM Graduate Amanda Vojvodin-Dargenio Launches Career in the Fashion Industry in Milan

Amanda Vojvodin-Dargenio graduated from the second cohort of the MMIAM program in 2015. She had recently completed undergraduate studies at the University of Ottawa in theatre and arts management, and wanted to broaden her knowledge of arts management on an international scale in pursuit of a career in the fashion industry. She is now working in Milan as the Events and Marketing Manager at Louisiane HCP Group, a branch of Hermès International. In a recent interview with the Canadian native, ...
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/ Blog, Interview, Portrait
Teatro alla Scala (Photo: Frances Craven).

Board Composition and Organizational Performance in the Cultural Sector: The Case of Italian Opera Houses (Abridged)

by Paola Dubini and Alberto Monti The most significant event of opera houses in Italy is the reform of 1996, transforming opera houses from government bodies into foundations with boards of directors, budget autonomy, and responsibility for hiring and firing. As a consequence of the reform, the general manager is appointed by the board rather than by the ministry and the local mayor serves as president of the board. Additionally, private contributions to the theatre’s endowment are set at a ...
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/ Blog, Research Article
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Chief Executive, Edinburgh Festival Fringe Society, Shona McCarthy.

9 May 2016. Picture by JANE BARLOW

© Jane Barlow 2016 {all rights reserved}
janebarlowphotography@gmail.com
m: 07870 152324

Cultural Democracy at the Heart of the Edinburgh Festival Fringe: In Conversation with Shona McCarthy, Chief Executive of the Edinburgh Fringe Festival Society

Shona McCarthy has been Chief Executive of the Edinburgh Fringe Festival Society, the umbrella organization of the Edinburgh Festival Fringe, since 2016 and is a member of the International Advisory Committee for the MMIAM program. A passionate leader of the largest arts festival in the world, McCarthy recently discussed the challenges of running a festival of this size with such a unique business model and shared why the study of international arts management is so important in developing a highly ...
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/ Blog, Interview, Portrait