The MMIAM Journey

A blog about the Master of Management
in International Arts Management program

Consumer Perceptions of Arts Organizations’ Strategies for Responding to Online Reviews (Abridged)

by Jennifer Wiggins, Chanho Song, Dharti Trivedi, Stephen B. Preece   The shift towards Web-based communication has fundamentally changed the role of critical reviews in consumers’ decisions concerning attendance at arts events. In addition to professional critics, amateur critics and audience members are now influencing consumer decision-making (Bronner and de Hoog 2010). Consumers are reading …

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Bringing the Business of the Arts Back to Bogotá: Interview with Daniela Alzate, Marketing Advisor to Teatro Colon

Daniela Alzate (2014) is a graduate of the MMIAM program’s first cohort.  She completed undergraduate studies in piano performance in 2012 and was working as a piano teacher in a music academy in Bogotá, Colombia when she decided to apply to the MMIAM program. We asked her what influenced her decision to pursue graduate studies …

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Giving arts managers an edge in the international market: In conversation with François Colbert, Co-Director of the MMIAM

François Colbert holds the Carmelle and Rémi Marcoux Chair in Arts Management at HEC Montréal and the UNESCO Chair in Cultural Management. He is also the Co-Director of the Master of Management in International Arts Management program.  Laura Adlers met with François recently via Skype and asked him how this program, now in its fifth …

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Portrait of a Star: National Gallery of Victoria (Abridged)

by Ruth Rentschler, Kerrie Bridson, and Jody Evans The National Gallery of Victoria (NGV) in Melbourne, Australia, is a “star” art museum whose mission is to illuminate life by collecting and presenting great art. “Star” museums are characterized as providing a total visitor experience as funded entities that make a difference by attracting tourists and …

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