The MMIAM Journey

A blog about the Master of Management
in International Arts Management program

The Impact of Service Elements on the Artistic Experience: The Case of Classical Music Concerts (Abridged)

By Antonella Carù, Bernard Cova A trend in the field of marketing is to analyze consumers’ growing preference for being immersed in a thematic setting instead of being offered a finished product.[1] [2] [3] [4] Above and beyond this particular concept, today’s marketing is being driven by a host of new theoretical constructs ranging from …

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About us

Laura Adlers, M.M., Editor Laura Adlers completed her Master of Management in International Arts Management (M.M.) in 2015, through studies at HEC Montréal, Southern Methodist University in Dallas, Universidad de los Andes in Bogotà, and SDA Bocconi in Milan. She is the Editor of the MMIAM blog, a new initiative designed to share stories about …

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Welcome to The MMIAM Journey : Shining a Spotlight on the Business of the Arts

by Laura Adlers, M.M., Editor. Throughout my career as an arts manager I have been asked: “But, what exactly is an arts manager? What do you do for a living?” Arts managers are producers of cultural events and managers of cultural products of various disciplines. They manage small to mid-sized cultural not-for-profit organizations, and they …

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Audacious New Moves Open Les Grands Ballets’ Season

Alain Dancyger is the Executive Director of Les Grands Ballets Canadiens and a member of the MMIAM International Advisory Committee. In 2017, Alain, his team and his partners (Agora de la danse, Tangente and l’École de danse contemporaine de Montréal) realized the dream of creating “Espace danse”, an extraordinary international centre for dance in the …

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