The MMIAM Journey

A blog about the Master of Management
in International Arts Management program

Laura Adlers, MMIAM editor until 2019

Welcome to the MMIAM Journey

Shining a Spotlight on the Business of the Arts

They may specialize in one of the disciplines of not-for-profit management: marketing and publicity; fundraising and development; volunteer management; project and event management; program development; or community and stakeholder relations — or they may be generalists who are involved in all aspects of arts management. Some arts managers are artists themselves, and still others are …

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Subscribers’ Overall Evaluation of a Multi-experience Cultural Service, Tolerance for Disappointment, and Sustainable Loyalty (Abridged)

by Zakia Obaidalahe, Francis Salerno, François Colbert. Both the core product and the peripheral services can trigger emotions in audience members[i]. Indeed, consumers who experience a positive emotion while attending a concert are likely to recommend the orchestra, while negative emotions tend to produce the opposite effect. The consumer’s satisfaction can be seen in terms …

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From Buddies to Brampton: Managing Cultural Policy and Planning in One of Canada’s Fastest Growing Cities

Brendan Healy was Artistic Director of the world-renowned Buddies in Bad Times Theatre in Toronto for seven seasons. He graduated from the MMIAM program in 2016 and is now the Artistic Director of Performing Arts for the City of Brampton.  What motivated him to pursue the MMIAM program and how has his career path changed …

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