The MMIAM Journey

A blog about the Master of Management
in International Arts Management program

Expanding Possibilities for MMIAM Students and Graduates

Why is the MMIAM program offering a new course in Cultural Entrepreneurship? The skills entrepreneurship education offers help managers become highly valued employees. This is because entrepreneurs perceive problems and devise solutions to them. In doing so, they create opportunities. Opportunities realized generate value for the manager themselves, but principally for the company they work …

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Alex Koutelias' headshot by Keegan Boulineau

An Arts Manager Abroad

An Interview with Alex Koutelias

Alexander Koutelias is a U.S. citizen from Sarasota, Florida that has been involved in the arts and culture from a young age. He worked at an art museum, a university foundation, an opera company, and an NGO in the Netherlands before joining MMIAM’s 7th cohort and graduating in August 2020. He chose MMIAM because of …

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A Texas Museum in an Increasingly Global World

An Interview with James Jillson

James is the Director of Development at the Nasher Sculpture Center and an Adjunct Lecturer of Arts Management and Arts Entrepreneurship at SMU in Dallas, Texas. He works with the MMIAM students during their semester in Dallas to develop fundraising plans and lectures on various aspects of fundraising in the arts. Could you describe your …

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Customer Engagement and New Product Adoption in the Music Industry

The Importance of Fit Between Brand and New Product Innovativeness (Abridged)

In the last two decades the music industry has been through radical changes, mainly because of digitalization (Théberge 2015). The number of new music releases has considerably increased due to lower production and distribution costs. This growth has greatly expanded competition in the music market, where sales are more and more concentrated (Aguiar and Waldfogel …

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