The MMIAM Journey

A blog about the Master of Management
in International Arts Management program

Welcome to The MMIAM Journey : Shining a Spotlight on the Business of the Arts

by Laura Adlers, M.M., Editor. Throughout my career as an arts manager I have been asked: “But, what exactly is an arts manager? What do you do for a living?” Arts managers are producers of cultural events and managers of cultural products of various disciplines. They manage small to mid-sized cultural not-for-profit organizations, and they …

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Audacious New Moves Open Les Grands Ballets’ Season

Alain Dancyger is the Executive Director of Les Grands Ballets Canadiens and a member of the MMIAM International Advisory Committee. In 2017, Alain, his team and his partners (Agora de la danse, Tangente and l’École de danse contemporaine de Montréal) realized the dream of creating “Espace danse”, an extraordinary international centre for dance in the …

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Laura Adlers, MMIAM editor until 2019

Welcome to the MMIAM Journey

Shining a Spotlight on the Business of the Arts

They may specialize in one of the disciplines of not-for-profit management: marketing and publicity; fundraising and development; volunteer management; project and event management; program development; or community and stakeholder relations — or they may be generalists who are involved in all aspects of arts management. Some arts managers are artists themselves, and still others are …

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Subscribers’ Overall Evaluation of a Multi-experience Cultural Service, Tolerance for Disappointment, and Sustainable Loyalty (Abridged)

by Zakia Obaidalahe, Francis Salerno, François Colbert. Both the core product and the peripheral services can trigger emotions in audience members[i]. Indeed, consumers who experience a positive emotion while attending a concert are likely to recommend the orchestra, while negative emotions tend to produce the opposite effect. The consumer’s satisfaction can be seen in terms …

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