The influence of music in retailing is widely discussed in the literature. Music is a powerful stimulus, and its presence can positively influence consumers’ affective, cognitive and behavioural responses. But, ambient music needs to be congruent with the specific product category or brand or with the overall experience. Music more effectively increases cognition when other …
For as long as I can remember I’ve been obsessed with people and the cultures that create the societies we live in. From an early age this translated into an interest in anthropology, language, the arts, and an inter-disciplinary nature in my studies and work. I hope to use this opportunity as the Editor of …
For her last interview, Laura Adlers met with John Tenny, a MMIAM graduate from the sixth cohort, who will take over as Editor of the MMIAM blog. John is originally from Dallas-Fort Worth, Texas, and is also assisting the MMIAM program as a project manager in Dallas. He is currently looking for full time employment …
Brittany Johnson came into the MMIAM program with a Masters degree in journalism and Bachelors in international communications. She graduated in 2016 and is now the e-Communications Coordinator at Crystal Bridges Museum of American Art in Bentonville, Arkansas. Why was Brittany interested in pursuing the MMIAM program and how has she combined her previous experience …