The MMIAM Journey

A blog about the Master of Management
in International Arts Management program

Value Creation by and Evaluation of US Arts Incubators (Abridged)

By Linda Essig Until recently – either within the business discipline of entrepreneurship studies or across the disciplines of arts and cultural policy or community development – there has been little research on arts incubators, their strategic goals, their forms and funding models, or their evaluation methods. A review of extant research suggests that arts …

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Developing Museum Audiences: Interview with Morgan Marks, Associate Director of Outreach at the Cheyenne Frontier Days™ Old West Museum

Morgan Marks (2014) is a graduate of the MMIAM program’s first cohort. As an undergraduate student, she completed a combined Bachelor of Science in Business Economics and Bachelor of Arts in Spanish. Morgan saw graduate studies in international arts management as a unique way to combine her business background with her passion for the arts. …

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Adaptability, Understanding the International Arts Market Key to Success for International Arts Managers: In Conversation with MMIAM Professor Kathleen Gallagher

Kathleen Gallagher is Assistant Professor at Southern Methodist University’s Meadows School of the Arts. Her interest in cultural policy, the arts and nonprofit management derive from an education which includes a B.A. in Art and Architectural Histories, an M.B.A. with emphases on marketing and arts management, an M.A. in Modern Art Connoisseurship and the History …

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Consumer Perceptions of Arts Organizations’ Strategies for Responding to Online Reviews (Abridged)

by Jennifer Wiggins, Chanho Song, Dharti Trivedi, Stephen B. Preece   The shift towards Web-based communication has fundamentally changed the role of critical reviews in consumers’ decisions concerning attendance at arts events. In addition to professional critics, amateur critics and audience members are now influencing consumer decision-making (Bronner and de Hoog 2010). Consumers are reading …

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