The MMIAM Journey

A blog about the Master of Management
in International Arts Management program

Storia di Qu, September 24 and 25, 2014 at the Piccolo Teatro Studio Melato, Milan (credit: M. Alessi with the permission of la Fondazione Milano.

It’s a Matter of Attention: The Marketing of Theatres in the Age of Social Media (Abridged)

In these hard times, many theatres are being confronted with a scarcity of resources. Competition is fierce for all kinds of resources, cross-elasticity of entertainment demands is high and spending review is affecting public budgets. Consequently, theatres must be flexible in their marketing in order to maximize and diversify their revenues. It is therefore essential …

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Promoting cross-cultural dialogue between Iranian-Canadians and their multicultural neighbours:

In conversation with Elahe Marjovi

Elahe Marjovi was a freelance theatre designer for five years before joining the fourth cohort of the MMIAM program. She graduated in 2017 and is now the Fundraising and Donations Officer for Tirgan, an Iranian-Canadian cultural organization based in Toronto. As someone with a background in theatre, what motivated her to move towards a career …

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Developing the Skills Needed to be a Successful Entrepreneur in the Cultural Sector:

In Conversation with SMU Director of Arts Entrepreneurship James Hart

James Hart is Director of Arts Entrepreneurship, Professor of Practice at the Meadows School of the Arts, Southern Methodist University. He teaches workshops in arts entrepreneurship as part of the MMIAM program. He is also the author of the recently published Classroom Exercises for Entrepreneurship: A Cross-disciplinary Approach (Edward Elgar Publishing, Ltd.)[1]. Laura Adlers interviewed …

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An International Perspective on Managing a Career as a Woman Composer (Abridged)

The study draws on qualitative and some quantitative data derived from the survey responses of 225 women composers internationally. The study makes three contributions to the body of knowledge on the careers and career trajectories of women composers. First, it enhances our understanding of this under studied population by examining how the women work, how …

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