By Antonella Carù, Bernard Cova A trend in the field of marketing is to analyze consumers’ growing preference for being immersed in a thematic setting instead of being offered a finished product.[1] [2] [3] [4] Above and beyond this particular concept, today’s marketing is being driven by a host of new theoretical constructs ranging from …
About us
Laura Adlers, M.M., Editor Laura Adlers completed her Master of Management in International Arts Management (M.M.) in 2015, through studies at HEC Montréal, Southern Methodist University in Dallas, Universidad de los Andes in Bogotà, and SDA Bocconi in Milan. She is the Editor of the MMIAM blog, a new initiative designed to share stories about …
Alain Dancyger is the Executive Director of Les Grands Ballets Canadiens and a member of the MMIAM International Advisory Committee. In 2017, Alain, his team and his partners (Agora de la danse, Tangente and l’École de danse contemporaine de Montréal) realized the dream of creating “Espace danse”, an extraordinary international centre for dance in the …
Welcome to the MMIAM Journey
Shining a Spotlight on the Business of the Arts
Throughout my career as an arts manager I have been asked: “But, what exactly is an arts manager? What do you do for a living?” Arts managers are producers of cultural events and managers of cultural products of various disciplines. They manage small to mid-sized cultural not-for-profit organizations, and they are business leaders of larger …