The MMIAM Journey

A blog about the Master of Management
in International Arts Management program

Inside and Outside the Boardroom

Collaborative Practices in the Performing Arts Sector (Abridged)

Arts organizations all over the world today find themselves operating in a climate of change and uncertainty, compelling them to act more strategically, reinvent their governance structure and restructure their business model (Fanelli et al. 2020; Reid and Turbide 2012). The numerous initiatives for improving performance around the world have, however, resulted in very different …

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Artistic Practice in Corporate Environments, an Emerging Market

An Interview with Eric Yang

For Eric Yang, the MMIAM program combined his love of the arts and interest in business. In the almost three years since, he has lived in Amsterdam and worked as a consultant for Deloitte, bridging artistic practice and corporate environments. Eric is a musician, who has put out three albums and several commercials and film …

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Creating a more inclusive world

An Interview with Ysabel Viau, Founder and CEO of ACCULTURA

Combining her passion for cultures and communications, Ysabel Viau is the founder and CEO of ACCULTURA, a company that provides organizations with sustainable diversity, equity, and inclusion solutions. Using her more than 30 years of experience, Ysabel developed and teaches Global Marketing Communications for the Arts to MMIAM students at HEC Montréal. Tell me a …

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Welcoming Families to the Museum

Reconsidering Forms of Cultural Mediation for Parent/Child Autonomous Visits (Abridged)

A majority of French local museums are coping with a contrasting situation: school visits are very successful and receive appreciative comments, whereas leisurely family visits are disappointing and damage the image of museums. This damage can be seen especially through online comments such as those found on Tripadvisor and social networks. Most museums have made …

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