The MMIAM Journey

A blog about the Master of Management
in International Arts Management program

Jozef Spiteri (photo: Nell Pfeiffer)

Combining Management Strengths with a Passion for the Arts: In Conversation with Cultural Entrepreneur Jozef Spiteri

Jozef Spiteri graduated from the MMIAM program in 2015. Prior to his graduate studies, he was working for Montreal’s MURAL Festival. He is now working for POP Montreal, as Director of Partnerships, where he creates transformative art and music experiences using the power of creative collaboration. Laura Adlers caught up with him recently to learn …

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Audience at AMALUNA (Courtesy of Cirque du Soleil)

Harnessing Technology to Optimize the Customer Relationship: The Case of Cirque du Soleil (Abridged)

Since becoming Vice-President of Cirque du Soleil’s E-Marketing and Customer Relationship Management (CRM) Department in 2016, Martin Céré has managed to transform the organization’s database, not only by boosting the number of customer profiles from 5 to 15 million, but also by expanding its use, notably in relation to social media. This case study describes …

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Ut venenatis congue fermentum. Nullam sodales purus nunc. Nam eu metus dolor. Aenean blandit et mauris ac tristique. Vivamus vitae pulvinar nibh. Vestibulum vel est quis nisi tempus maximus. Quisque luctus sagittis rutrum. Aliquam at maximus lorem. Donec sed accumsan tortor. Integer lobortis eros lorem, et congue eros dapibus ac. Nulla interdum vitae metus mattis …

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