The MMIAM Journey

A blog about the Master of Management
in International Arts Management program

Creating Brand Identity in Art Museums: A Case Study (Abridged)

by Sofia Pusa and Liisa Uusitalo Based on the experience of three modern and contemporary art museums in Helsinki, the authors discuss how to create brand identity in art museums. The combination of marketing and art has long been considered ill matched, according to the assumption that marketing will automatically degrade the inner value and …

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Bringing International Experience Back to Bogotá’s Teatro Villa Mayor: In Conversation with General Manager Álvaro Martínez

Álvaro Martínez is a graduate of the MMIAM programme’s first cohort in 2014. Prior to his studies, he had worked for many years in arts management in Bogotá, primarily with the Ministry of Culture, developing arts education programmes and other related projects. He has always been an active volunteer in the Bogotá arts community. Laura …

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Arts Management and the Creation of Social Values: Exploring Bogotá with Professor Jaime Ruiz-Gutiérrez

Professor Jaime Ruiz-Gutiérrez is Associate Professor of the Faculty of Administration at the Universidad de los Andes, where he teaches Culture Management. He has a PhD in Mathematics applied to Social Sciences and has conducted extensive research of arts and culture organizations using a rigorous approach based on numbers, indexes and indicators. Professor Ruiz-Gutiérrez is …

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Arts Management in Developing Countries: A Latin American Perspective (Abridged)

by Jaime Ruiz-Gutiérrez, Philip Stanley Grant, François Colbert Mainstream academia has focused on Arts Management in developed countries. Therefore, shaped by the different artistic, cultural and social contexts in developing economies, this research proposes a new model to help understand Arts Management in Latin America. In Latin America, a lot of arts and culture organizations …

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