The MMIAM Journey

A blog about the Master of Management
in International Arts Management program

Customer Engagement and New Product Adoption in the Music Industry

The Importance of Fit Between Brand and New Product Innovativeness (Abridged)

by Alexis Perron-Brault, Danilo Dantas, Renaud Legoux.

In the last two decades the music industry has been through radical changes, mainly because of digitalization (Théberge 2015). The number of new music releases has considerably increased due to lower production and distribution costs. This growth has greatly expanded competition in the music market, where sales are more and more concentrated (Aguiar and Waldfogel …

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Announcing the launch of SEARCH for Arts Leadership

A new podcast series by James Abruzzo and Svenja Kluckow

How do we identify great arts leaders? By the arts organizations they shape and influence. A member of MMIAM’s International Advisory Committee, James Abruzzo, who is Global Head of DHR International’s Global Nonprofit Practice and the founder and President of Abruzzo Associates, and his long-time friend and colleague in the field, corporate and arts communication …

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Producing a Digital Festival in the Age of Covid

An Interview with Erica Fee

by John Tenny.

Erica Fee is the founding producer and executive director of the Rochester Fringe Festival, which celebrated its ninth year in September 2020 and is now one of the most-attended fringe festivals in the United States and the largest multidisciplinary performing arts festival in New York State. Before returning to her hometown to found Rochester Fringe, …

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Inna Huttunen - credit by Hanna Juutilainen

Opportunity for Non-traditional Arts Arises from COVID-19

An Interview with Inna Huttunen

by John Tenny.

Inna is obsessed with interdisciplinary and immersive art, experiences, contemporary circus and more. Since 2016 Inna has been the co-owner and managerial director of the interdisciplinary art company Recover Laboratory based in Helsinki, Finland. She graduated with the MMIAM 7th cohort in 2020 and returned to begin working on new programming with her team. What …

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